Creating momentum in India with the “Blue Wave”
(4 December 2009) More than 10 000 people took to the streets of the 7 hubs in which Uninor has launched their services creating a gigantic blue wave of people celebrating and creating momentum.
Uninor’s launch in India is as unique as the brand itself. In line with what the brand promise, Uninor launched a huge countrywide on-ground activation aptly termed as the “Blue Wave”. For two more days it will storm into the major cities where Uninor services have been rolled out.
Blue Wave in Chennai
Spreading the word and creating buzz
Thousands of Uninor partners dressed in the quintessential “Uninor” blue symbol took to the streets, at Uninor stores, colleges, shopping malls, youth hangouts and most important public places to spread the word that finally Uninor is here in India. The main focus of Blue Wave is to engage and educate maximum number of people and get them acquainted with Uninor.
Blue Wave in Agra
Customers invited to air their views on radio
In true Uninor style, this exercise will be interactive, simulative and will also encourage customers to air their views on radio on various subjects ranging from what they expect from a mobile operator, the service qualities that they expect and what they can suggest to their mobile service providers to better their offerings.
Blue Wave in Chennai
From carnivals to tree planting in local communities
On the third and the last day to mark the closure of the euphoric launch celebrations, Uninor will be engaging customers, employees and partners to participate in activities that range from a day-long carnival to tree planting in local communities - all to celebrate the launch of Uninor in India.
Blue Wave - creating momentum in India
Duration: 1:07