About Uninor

Uninor launched its mobile services on 3 December 2009. Covering a footprint of close to 600 million people on the launch day, Uninor made the largest single day launch in the telecom history.

1 June 2010 Uninor launched its services in five new telecom circles, increasing its coverage to 13 telecom circles and its population footprint to 900 million people across India.

Telenor Group holds a 67.25 per cent stake in the company. Telenor has management control and occupy 4 of 7 seats on the Board of Directors.

With spectrum to roll-out mobile services in 21 of 22 existing telecom circles in India, Uninor will cover 98% of the population of the world’s second largest market.

Decentalised organisation: respecting diversity

Adjusting to high degree of diversity between the different regions in the market, Uninor has established a decentralised and empowered organization with 11 regional hub offices, getting closer to the customers.

In less than 1 year, Uninor has recruited more than 2000 employees that now are trained, prepared and inspired to meet the Indian customers demand. 

Flexible and efficient model for future growth

With extensive use of outsourcing, Uninor has created a fast, flexible and efficient model for future growth.

“The Indian organizational model represents a new and innovative approach to setting up a light and cost-efficient telecom operation”, said Mr. Jon Fredrik Baksaas. “I believe that Uninor’s organizational approach will make them faster and more agile than a traditional mobile operator”.

Uninor is a young person’s brand

The Uninor tagline is “Ab mera number hai” or “My time is now”, set to target the young individual eager to succeed.

“Uninor aims to provide the young ambitious Indian customers with services that help them in their daily life, and support them in fulfilling their ambitions”, said Stein Erik Vellan, Managing Director of Uninor. “Our regional offices allow us to listen to our customers’ needs, and respond and act differently in each region based on our local presence and knowledge.”

Global position with a distinct local identity

The Uninor brand will leverage from Telenor Group’s established marketing and design framework. As in several other markets where the Telenor Group is present, the brand follows Telenor’s brand strategy, combining the global position of the Telenor Group with a distinct local identity.

”Uninor, as our brand, is much more than a name and a logo. It stands for a set of ideas and a way of doing business and, most importantly, a philosophy that puts people first. Our brand will be our commitment to connect people with opportunities in India,” said Stein-Erik Vellan, Managing Director, Unitech Wireless.

The world’s second largest market

The Indian mobile market offers unique opportunities for Telenor. With a population of close to 1.2 billion people, India is the world’s second largest market. Telenor’s immediate objective is to target an 8 per cent market share by 2018 in India.