Serbia

Serbia

Telenor Serbia, Telenor’s wholly owned subsidiary, is the country’s second largest mobile operator.

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Company information

Telenor Serbia offers voice and non-voice services to subscribers on both a prepaid and contract basis. 


Telenor Serbia at a glance

  • is the second largest of in total three mobile operators in Serbia
  • 3.138 million mobile subscriptions (Q3 2011)
  • 1,120 employees (Q3 2011)
  • Total revenues of NOK 2.638 million (2010)
  • Monthly Mobile ARPU: NOK 75 (Q3 2011)
  • The headquarters are located in Belgrade
  • CEO: Kjell Morten Johnsen

Historical background
Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia's first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.

Socio-economic impact of mobile financial services
A study conducted by the Boston Consulting Group for Telenor in 2011 found that the introduction of mobile financial services could add a 2 % increase to Serbia’s Gross Domestic Product (GDP) by 2020. Widespread mobile financial services are estimated to play a role in the creation of 23,000 new jobs by 2020.

Telenor Serbia offers Platimo, where customers can pay their Telenor bills, top up prepaid accounts, authenticate transactions and transfer money.

Read more about our impact

Analytical information
For detailed information on regulatory matters, network, licenses and competitors, see our business descriptions for Telenor Serbia

Company Website
Visit Telenor Serbia's website

Key figures (NOK in millions)

 3rd quarterFirst three quartersYear
2011
2010
2011
2010
2010
Revenues
Subscription and traffic
544
487
1 515
1 366
1 822
Interconnect revenues
157
145
445
396
536
Other mobile revenues
44
34
115
84
149
Non-mobile revenues
35
37
100
89
131
Total revenues
779
704
2 174
1 935
2 638
EBITDA before other items
326
285
932
768
1 053
Operating profit
183
165
508
293
421
EBITDA before other items/Total revenues (%)
41,9
40,5
42,9
39,7
39,9
Capex
104
36
299
108
259
No. of subscriptions - Change in quarter/Total (in thousands):
77
102
3 138
2 984
3 007
ARPU - monthly (NOK)
75
72
71
68
68
Exchange rate
0,0766
0,0785
0,0777