Serbia
Telenor is the second largest mobile network operator in Serbia, serving nearly 3 million subscribers.
As of the fourth quarter of 2009, the estimated market share was 34.3 per cent. Telenor has been operating in Serbia since 2006, when it acquired and rebranded Serbia's first mobile provider on the Serbian market, Mobi 063. Telenor is the largest foreign investor in Serbia and engages in the development of Serbia, financially, technologically, socially and culturally.
The headquarters of Telenor Serbia are located in Belgrade.
Show world mapMarket information
- Size and demographics
- Population: 7.398 million
- Land area: 77 498 sq KM
- Population density: 95.5 per sq. KM
- Population growth: -0.1 %
- Economy
- GDP per head: US$ 7 054
- GDP per head purchasing power parity: US$ 10 911
- Real GDP growth: 6.0 %
Sources: World Economic Outlook Database, October 2008, Encyclopædia Britannica and CIA
Average revenue per user in NOK, Q1-2010
| Country | ARPU | Country | ARPU |
|---|---|---|---|
| Norway | 305 | Denmark | 205 |
| Sweden | 214 | Hungary | 107 |
| Montenegro | 91 | Serbia | 65 |
| Ukraine | 32 | Pakistan | 15 |
| Bangladesh | 20 | Thailand | 48 |
| Malaysia | 93 | India |
Company information
Licences and network
Telenor Serbia currently holds 10-year licences for GSM 900/1800 and 3G standards, subsequently renewable for a successive 10-year period on application. The Telenor GSM network presently covers almost 90 per cent of Serbia's land area and nearly 95 per cent of its populated area. In 2007 the third generation (3G) cell phone technologies became operative, supporting both High-Speed Downlink Packet Access (HSDPA) and Universal Mobile Telecommunications System network (UMTS). In February 2010 Telenor aquired the second fixed telephony licence in Serbia.
Services and innovation
Telenor Serbia offers advanced voice and non-voice services to subscribers on both a prepaid and a contract basis. Telenor has invested in its own stores and distribution networks across Serbia, offering the latest in technology and mobile services, some of which are:
- Smartphones with push-based wireless access to e-mail and built-in GPS
- Telenor Music. As the only operator in Serbia, Telenor enables users to download and buy music and video clips legally via WAP.
- The mCard enables phone credit recharge directly from your bank account using SMS.
A study conducted by Deloitte for Telenor in 2007 estimates that the mobile sector generated nearly 5.7 per cent of the Serbian Gross Domestic Product (GDP) in 2006. The sector has created full time employment for almost 34,000 Serbians, both directly through the operators themselves, and indirectly through suppliers and dealers.
Total mobile market (in thousands)
Mobile market share 2008
Key figures (NOK in millions)
| 2nd quarter | 1st half year | Year | |||
|---|---|---|---|---|---|
2010 | 2009 | 2010 | 2009 | 2009 | |
| Revenues | |||||
| Subscription and traffic | 445 | 545 | 879 | 1 062 | 2 141 |
| Interconnect revenues | 128 | 155 | 251 | 301 | 605 |
| Other mobile revenues | 27 | 22 | 50 | 59 | 84 |
| Non-mobile revenues | 25 | 23 | 52 | 43 | 119 |
| Total revenues | 625 | 745 | 1 231 | 1 465 | 2 949 |
| EBITDA before other items | 252 | 297 | 483 | 607 | 1 202 |
| Operating profit | 84 | (1 844) | 128 | (1 706) | (1 417) |
| EBITDA before other items / Total revenues (%) | 40.4 | 39.9 | 39.2 | 41.4 | 40.8 |
| Capex | 38 | 74 | 72 | 140 | 290 |
| Investments in businesses | - | - | - | 31 | 31 |
| No. of subscriptions – Change in quarter/Total (in thousands): | (7) | (32) | 2 882 | 2 831 | 2 843 |
| ARPU – monthly (NOK) | 66 | 82 | 66 | 80 | 80 |
| Exchange rate | 0.0800 | 0.0947 | 0.0929 | ||